looksy

A good find starts with a message.

See it. Get it.

Your personal AI shopping agent on Instagram. No app. No downloads. Just send the fit.

DM @trylooksy See how it works

Send a photo or video to start.

Instagram not opening? Open the profile and tap Message.

Interactive demo · example results

Scroll the feed. Send a look. See what happens.

Your daily inspiration3 looks

The everyday layer

Looksy wardrobe · original illustration
Navy work jacket with orange zip and green-lens sunglasses — original example outfit illustration

Navy, with a little orange. A jacket-and-sunnies kind of day.

A slower afternoon

Looksy wardrobe · original illustration
Terracotta dress and olive shoulder bag — original example outfit illustration

Warm terracotta. Olive accessories. Out the door.

Off-duty uniform

Looksy wardrobe · original illustration
Sage hoodie and navy cap — original example outfit illustration

Soft sage, a navy cap, and absolutely no plans.

A few looks. Lots of possibilities.

Read the demo transcript

Spot it in your feed → share to Looksy. Each original illustration has a Send to Looksy button. The outfit appears in the chat, followed by typing dots and “Which piece caught your eye?”

Pick the piece. The everyday layer offers Jacket and Sunnies. A slower afternoon offers Dress and Bag. Off-duty uniform offers Hoodie and Cap.

Read the match. Looksy explains uncertainty before showing two labelled example cards: a best guess and a similar style. Each piece has different illustrations. There are no real merchants, prices or reviews in this demo.

Try another look. Back returns to the feed. Replay demonstrates the current outfit. Play demo loops through the looks; Pause holds the current frame. Choosing a piece stops automatic playback. “View listing” explains that real listings open in your Instagram DM.

How it works

Three steps, all in the DM

Send the look

Send @trylooksy an outfit photo or video in Instagram DMs — a mirror shot, a screenshot, a store fitting room clip.

Pick the piece

Looksy detects the garments in the image and shows you chips for each one. Tap the piece you want to find.

Open the listing

Explore real listing links from stores, check price and availability at the retailer, and buy there.

  • Real listings only

    Check the details. Buy from the retailer.

  • Sold out? Looksy hunts alternatives

    Another store or a similar style. Know which.

  • Photos AND videos

    A screenshot, a post, a clip. Send the look.

  • No app needed

    Lives on Instagram. Easy as a message.

A little more Looksy

The story behind the search

How to find clothes from a photo or video with Looksy

The full journey: sending the look, picking a piece, reading the match, and buying from the retailer — with a worked example.

Why I built Looksy

The “where's that from?” moment, why Instagram, why clothes first, and what a genuinely useful answer should look like.

Found the item. Sold out. What next?

Same item elsewhere, resale versus retail, similar styles, and an honest dead end — how the alternative search actually works.

A work in progress, with a person behind it

Notes from the dev

made by Keeda, a solo dev — feedback welcome

Looksy can get a match wrong. An alternative should be labelled as an alternative—and every shopping link should lead to a real listing.

Found a wrong match or a rough edge? Tell me: keedascully@gmail.com.